How to predict your own future

Massive studies have been done by insurance companies to try and increase the amount of money that their customers spend.

The number one reason why people don’t buy insurance is that they don’t believe that something life-changing will happen in the next 5 years.

An added question was asked about whether something life-changing had happened in the previous 5 years and over 80% of participants answered yes.

If you look over the last 5 years, you will probably be able to identify multiple life-changing events.

  • unemployment
  • serious accident or car crash
  • death of close family member
  • bankruptcy
  • serious loss of property due to burglary or fire or natural disaster
  • etc.

So, if logic tells us that something bad is going to happen, why don’t we do everything in our power to insure against that?

You see a similar phenomenon with gamblers also…

Overall all addicted gamblers lose. Every single one of them. So why do they continue playing?

Because they believe that the next game of poker or the next hand of blackjack or the next coin in the slot machine will be the big win. Even if the statistical odds are strongly against them.

Changing the future comes about from changing the present. As I have said previously, a split second decision now can change your world.

Obviously, there are natural disasters which won’t change however much you try.

However, there are ways that you can make them less disastrous for you and your family.

So, how does this apply to your business?

Make a decision that you are going to change your business. And really believe that it is within your ability.

The secret of successful people is that they don’t believe that luck has caused their success. They know that at some point, they created a plan and massive change and massive work that led to their success.

If you want something to change in your life, whether that is making more money or being debt free then you need a plan on how to get there. If what you have been doing up until now has not created the future that you want, then you need to change your game.

Otherwise nothing will change.

What 80% of your time should be spent on:

if not now whenIs funny, because I have actually read
the same thing three times in the last
24 hours.

And it makes so much sense.

If you are not spending 80% of your time
on the following three things, then you
are not maximizing your time.

They are:

1. Creating traffic

2. Capturing leads

3. Converting sales

Such simple advice, but also so brilliant.

I would suggest that the other 20% is mostly
spent on product development, but that will
vary from business to business.

But whether you are working online or offline,
the same three things are those that will
actually make you money when running your
own business.

I would suggest, that you actually write
down your figures either daily, weekly
or monthly and you will see that those
are the three things that will simply
make you more money.

Is it cliched to say “Take Action!”?

Keeping it real in an unreal world,

Ben Shaffer

Tony Robbins speaks about rituals

Cultural Web Paradigm, strategy mind map, business concept

Was just watching this video:

He speaks about a lot of things, but one of the things he speaks about is how different people have different rituals upon waking up in the morning.

Someone who is fit and is used to doing exercise will get up in the morning and put his shoes on and go for a run.

If you are not used to doing exercise then you are much more likely to decide NOT to exercise as it is too much effort.

However, if you get into a ritual of doing it everyday then not only will you become used to it, but it will become easier as you are more fit and therefore the actual exercise itself will also become easier.

He also speaks how the ‘unfit’ person will go to starbucks as a ritual and buy a coffee and a muffin and sit for half an hour eating it as opposed to having done a run and having your mind clear to go and do some work and make money.

This can apply to many areas of your life and it is generally a split decision that makes you go one way or the other.

When you ask yourself the question on whether you should do something or not, try not to think of the NOW, but how this will lead to better habits.

I (Ben) believe that we are all inherently lazy but those who succeed are the ones that fight against this laziness and form great habits.

It doesn’t days or weeks or months to come to a decision. It is a split second decision to go one way or the other.

Tony speaks about major successes or failures and how they are generally made up of good or bad decisions. Someone doesn’t have a surprise failure, but there are always many smaller events that lead to it.

For example, your washing machine may break down one day which leads you spending money on replacing it which means that you can’t use that money to buy bread for your family which leads to a divorce. What is it that led to the washing machine breaking down and then to the rest of the butterfly effect? Usually this can be planned in advance.

Sales Process Case Study – Video Enigma

This is the start of a series where we look at how a product is marketed and analyze what they are doing and how they could have improved their message or their hook.

This is not a recommendation to buy or not to buy the product. In this particular case, I haven’t and won’t.

After creating the video, I hopped over to JVzoo and can see that it is selling well and is number 1 and 2 for sales yesterday.


So, over to you:

a. Do you want to see more videos like this?

b. Did you buy it?

c. Any other thoughts?