Massive studies have been done by insurance companies to try and increase the amount of money that their customers spend.
The number one reason why people don’t buy insurance is that they don’t believe that something life-changing will happen in the next 5 years.
An added question was asked about whether something life-changing had happened in the previous 5 years and over 80% of participants answered yes.
If you look over the last 5 years, you will probably be able to identify multiple life-changing events.
- serious accident or car crash
- death of close family member
- serious loss of property due to burglary or fire or natural disaster
So, if logic tells us that something bad is going to happen, why don’t we do everything in our power to insure against that?
You see a similar phenomenon with gamblers also…
Overall all addicted gamblers lose. Every single one of them. So why do they continue playing?
Because they believe that the next game of poker or the next hand of blackjack or the next coin in the slot machine will be the big win. Even if the statistical odds are strongly against them.
Changing the future comes about from changing the present. As I have said previously, a split second decision now can change your world.
Obviously, there are natural disasters which won’t change however much you try.
However, there are ways that you can make them less disastrous for you and your family.
So, how does this apply to your business?
Make a decision that you are going to change your business. And really believe that it is within your ability.
The secret of successful people is that they don’t believe that luck has caused their success. They know that at some point, they created a plan and massive change and massive work that led to their success.
If you want something to change in your life, whether that is making more money or being debt free then you need a plan on how to get there. If what you have been doing up until now has not created the future that you want, then you need to change your game.
Otherwise nothing will change.