Massive studies have been done by insurance companies to try and increase the amount of money that their customers spend.
The number one reason why people don’t buy insurance is that they don’t believe that something life-changing will happen in the next 5 years.
An added question was asked about whether something life-changing had happened in the previous 5 years and over 80% of participants answered yes.
If you look over the last 5 years, you will probably be able to identify multiple life-changing events.
serious accident or car crash
death of close family member
serious loss of property due to burglary or fire or natural disaster
So, if logic tells us that something bad is going to happen, why don’t we do everything in our power to insure against that?
You see a similar phenomenon with gamblers also…
Overall all addicted gamblers lose. Every single one of them. So why do they continue playing?
Because they believe that the next game of poker or the next hand of blackjack or the next coin in the slot machine will be the big win. Even if the statistical odds are strongly against them.
Changing the future comes about from changing the present. As I have said previously, a split second decision now can change your world.
Obviously, there are natural disasters which won’t change however much you try.
However, there are ways that you can make them less disastrous for you and your family.
So, how does this apply to your business?
Make a decision that you are going to change your business. And really believe that it is within your ability.
The secret of successful people is that they don’t believe that luck has caused their success. They know that at some point, they created a plan and massive change and massive work that led to their success.
If you want something to change in your life, whether that is making more money or being debt free then you need a plan on how to get there. If what you have been doing up until now has not created the future that you want, then you need to change your game.
He speaks about a lot of things, but one of the things he speaks about is how different people have different rituals upon waking up in the morning.
Someone who is fit and is used to doing exercise will get up in the morning and put his shoes on and go for a run.
If you are not used to doing exercise then you are much more likely to decide NOT to exercise as it is too much effort.
However, if you get into a ritual of doing it everyday then not only will you become used to it, but it will become easier as you are more fit and therefore the actual exercise itself will also become easier.
He also speaks how the ‘unfit’ person will go to starbucks as a ritual and buy a coffee and a muffin and sit for half an hour eating it as opposed to having done a run and having your mind clear to go and do some work and make money.
This can apply to many areas of your life and it is generally a split decision that makes you go one way or the other.
When you ask yourself the question on whether you should do something or not, try not to think of the NOW, but how this will lead to better habits.
I (Ben) believe that we are all inherently lazy but those who succeed are the ones that fight against this laziness and form great habits.
It doesn’t days or weeks or months to come to a decision. It is a split second decision to go one way or the other.
Tony speaks about major successes or failures and how they are generally made up of good or bad decisions. Someone doesn’t have a surprise failure, but there are always many smaller events that lead to it.
For example, your washing machine may break down one day which leads you spending money on replacing it which means that you can’t use that money to buy bread for your family which leads to a divorce. What is it that led to the washing machine breaking down and then to the rest of the butterfly effect? Usually this can be planned in advance.
This is really what makes me more money
than almost anything else that I do.
That is to improve my funnel.
If you think about any sales process,
there are at minimum three parts:
1. Driving traffic
2. Converting the traffic into customers
3. Increasing the value of the sale
There are SO many things that you can
do to improve your funnel that it would
be impossible to list everything on one
blog post…or probably on the whole blog.
However, what I am asking of you is to
take ONE thing and implement it before
It’s almost impossible for it not to
make you money.
So, here is what you have to do:
1. Find one thing that is making you
money or close to making you money.
And then choose just ONE thing from
the list below:
2. Drive more traffic to your offer.
Some ways to do this may be:
b. Facebook ads
c. Banner ads
d. Posting on your Facebook wall
e. Posting on Twitter
f. Build some incoming links
g. Post a Press Release
h. Create a WSO
i. Send out an email
j. Buy a solo ad
k. Post an article to article sites
l. Contact a JV partner to mail for you
3. Increase your conversion:
a. Split test a new headline
b. Put an email in your followup series
c. Put an optin form on your site
d. Create an exit popup for emails or a discount
e. Do some other split-testing
f. Change your offer
4. Increase the value of your sale:
a. Increase your price
b. Add an OTO
c. Add an exit popup with a discount
d. Add a followup to your customer list
e. Add a downsell
f. Add a downsell OTO
g. Put an offer for another product on your download page
h. Add some affiliate links into your product
These are just some ideas, but you may think
of something else.
So, here is your favor to me which ultimately
will help you make more money:
Try something above and post in the comments
below what you are going to do or what you
have done with any results.
[wptexttospeech]I saw that this was coming, but details were fairly scant and therefore had no intention of letting you know about it.
However, when I woke up this morning, I received an email from Mike Filsaime about his latest mastermind which I think looks pretty damn good.
So much so, that I actually purchased!
And generally if I purchase something, then I let you know about it also…
So, what does it involve and why did I join?
1. Subscription to an interactive email list.
What this means is that you will have access to every other single person who is a member of the mastermind. The nice thing about this, is that you know that every single person on this list has actually paid $1k which is a qualification which doesn’t happen on the majority of forums.
If you have a new product coming out or want to recruit JV partners from people that you KNOW are serious enough about their business to spend $1k then this would seem a great way to do it.
Also remember, that these are people who have shown that they are actively interested in internet marketing products.
2. A number of Mike Filsaime products
– Evergreen Business System
– Profit Platform
– Magic Cart Button (resale rights)
– Digital access to MDC Monthly
TBH, although this does have a value of over $2k, I probably would not have bought it just for this. I spent $500 just for the Evergreen Business System a few months ago, so if you don’t have that then definitely an added bonus. Affiliate Dot Com is also a really great product to have if you don’t have it already.
3. Personal One on One Time with Mike Filsaime
This really does have massive value if you want to spend time with Mike himself. Apart from the free lunch (!), there are extremely valuable ways which you could spend time with Mike.
I will probably use mine by persuading him to promote one of my products. With his massive list, he really could make you a lot of money just doing that. Last time he emailed for me, he made $13k of sales. If you are in the internet marketing space and have a decent product, just this thing alone really does make it a no-brainer.
4. The Rolodex
A list of the top 100+ names (currently 121) in the industry. Not really sure how or if I will use this, but always useful to know who and how to approach if you want JV Partners. Glad to see that I made the list (!).
IMHO, this would have been far more use had contact details been there also or a form that you could enter a message and it would be mailed to them. The way that it is at current, you have to contact the VIP Concierge who will then introduce you.
5. New Industry Product Specials
Basically a discount on certain products. Once again, not overly of use to me but if you do buy a lot of products or are about to buy something and it is on this list, then this could save you money.
6. Email to Mike’s 6000 Affiliates
You get a chance to promote 3 of your products to Mike’s affiliates to get them to promote for you. In my mind, this is pure GOLD. I would easily pay $5k for this and infact have offered other large marketers this kind of money in the past if they would do this for me.
If you are in the internet marketing space, then this could literally catapault your career up a notch.
7. VIP Dinners
See 3. above, but only really useful if you do go to conferences which Mike does also.
8. Members Forum
Yet to be seen how this develops, but could either be incredibly valuable or next to valueless.
9. Two mastermind retreats a year
Ridiculously valuable. Even though I live way outside of the US, definitely worth the airfare for me to get there. See you there!
In summary, if you are selling in the internet marketing space and have $1k, then IMHO you would be pretty mad not to buy this. I did…and didn’t even get any affiliate commission as it was my own purchase (if you are interested).
Obviously, we are different and have different priorities and businesses.
However, the parts which I will be placing an emphasis on and am sure that they will bring back my purchase many times are:
1. Subscription to the interactive mailing list
2. (If you don’t have Evergreen Business System, then buy it just for that)
3. Personal One on One time – (Hey Mike…here I come!)
4. Email to Mike’s affiliates – this is a MASSIVE benefit. Advise you to use it asap
5. Mastermind Retreat – EVERY time I go in person to a mastermind or a small conference it makes a massive difference to my bottom line.
So, what now?
If you buy through my link, then I make a commission. You won’t buy one if you buy through your own link, so I’ll offer you something that will make it really worthwhile for you.
Once you have purchased, be in touch at my helpdesk and you will be given my personal email address as well as my Skype username. I’m not going to say that we will talk for a certain number of hours or anything like that. But I want you to have the added benefit of being able to ask my opinion and brainstorm with me when you do want to.
PS. I know that this is not my normal kind of product recommendation. That is because I am pretty sure that you will know whether it is for you or not. If you are in the internet marketing niche and want a step up and a boost in income then this is definitely a way. I did as have over a hundred others so far.