Make Your First Sale Online

In almost every Facebook Group and Forum that I am in which is connected to selling online, the biggest complaint is not making sales.

What I want to do in this post is tell you why you are not making a sale.

When you make your first sale, things become a lot more exciting as then you can concentrate on optimizing. Whether that is split-testing or different traffic methods or copy or upsells, you can only do that once you make your first sale.

As before that, you have little to no data to work with.

So, why aren’t you making sales?

  1. Targeting

As well as being the most boring subject, this is probably also one of the most important. You must have a product which your target market is going to buy.

You must have a product that is not just ‘bah’ but makes them excited enough to get out their credit card and give you money which they can also spend in many other places.

This is both if you are selling a physical product or a digital product. I am going to be concentrating more on physical products here, but almost everything is the same with digital products.

So, first you need to find a target market (or niche) which people are passionate about and will want to spend money in.

I enjoy playing table-tennis (ping pong) and even have a table. However, past a bat and a ball (which I already have) it is unlikely that I would buy a mug or t-shirt as it is just not central enough to my life to advertise the fact that I would play.

So, if you target table-tennis players on Facebook Ads, you may be advertising to me, but there is little to no chance that I would ever buy from you. And I am guessing it is the same with others who also have an interest in table-tennis.

So, you want to find a market who are passionate about the interest that you are targeting. Dogs is always a good example. People love their dogs and treat them as part of the family.

So, is dogs a good market to advertise to?

Well, it’s not awful, but is probably too large in order to be able to get a group of people passionate enough in your product to do with dogs.

How about we niche down to a breed of dogs. For example pit bulls. Although there are far less pit ball dogs than dogs in general, any product that you advertise to them which has a real connection to pit bulls will be more relevant.

How about we go one step further and try and find pit bull owners that are really passionate about their dog? I don’t really know the market, but if you were to target people who are interested in pit bulls and also are interested in a dog magazine that would probably give you more passionate people.

Or how about pit bull owners who also have the profession of a dog trainer?

Hopefully you can see where we are going with this. You want an audience that you know is passionate about their niche. You need to be able to qualify that when picking your ad interests on Facebook (if you are advertising on FB).

This will be the same whether you are selling a physical product or a digital product. For example, a pit bull owner is far likely to buy a pit bull training ebook than a general dog training ebook.

Let’s now find a product that may be suitable.

You are interrupting this person’s day. You need to wow them. Try and sell them a dog lead or dog food and they probably won’t care. It doesn’t solve a problem for them as they can get one from Amazon or their local pet store. It also won’t lead to an emotional response so that they will stop what they are doing and click on your ad.

What you need is something which will make them laugh or cry or say ‘wow!’

For example, a new kind of dog lead where the owner doesn’t need to hold it, may make them interested.

A mug of a pit bull with a great design and something very funny or apt also may make them interested.

The thing to remember here, is that it is very hard to sell anything online to any market and if you are not matching up the perfect product with the perfect target audience then you will NOT sell and therefore not make any money.

Niche down your audience until you know they are passionate about something.

Choose a product that WOWs them, else you won’t get them anywhere near your website.

2. Your Credibility

It is likely that your prospect has never heard of you before. When they land on your website they are going to make a very quick decision whether they are going to buy anything from you.

If you don’t make them feel comfortable with making a purchase then they will just leave very quickly.

Make sure that your site looks clean and professional

Make sure that you have https even if you are not taking payments directly

Make sure that you have a well-written product description in short paragraphs

Make sure that you show clear images of what they will be getting

Make sure that you have clear navigation and pages about you, contact, T&Cs etc.

Many people hate Paypal. Make sure that you offer another method of payment also if possible.

This really is the minimum of what you should be doing. You are asking them to give you money. They will not give you money unless they fell that they are actually going to receive the product and that they are not buying from someone who has never sold before.

3. The Conclusion

If you are yet to make your first sale, then the reason is very very likely to be found in one of the reasons above. Once again, it is bloody hard to make any sale online, but unless you have credibility, a passionate market and an amazingly wow product you won’t make any sales at all.

Ask yourself if you would honestly buy your own product.

People will buy from you because they want your product so much that their guard is let down about your credibility and they believe that they will receive your product as described. Don’t let them down!

What 80% of your time should be spent on:

if not now whenIs funny, because I have actually read
the same thing three times in the last
24 hours.

And it makes so much sense.

If you are not spending 80% of your time
on the following three things, then you
are not maximizing your time.

They are:

1. Creating traffic

2. Capturing leads

3. Converting sales

Such simple advice, but also so brilliant.

I would suggest that the other 20% is mostly
spent on product development, but that will
vary from business to business.

But whether you are working online or offline,
the same three things are those that will
actually make you money when running your
own business.

I would suggest, that you actually write
down your figures either daily, weekly
or monthly and you will see that those
are the three things that will simply
make you more money.

Is it cliched to say “Take Action!”?

Keeping it real in an unreal world,

Ben Shaffer

Fancy Doubling Or Tripling Your Sales?

Dirty Little Trick To Increase Your Sales On Webinars
Dirty Little Trick To Increase Your Sales On Webinars

Here is a secret which I have never seen being discussed before.

And it does scare me to think of the hundreds of thousands if not millions of dollars of sales that haven’t been made because of this.

If you run webinars, then this trick could profit you so greatly, that if you do use it, I ask that you at least buy me some kind of present!

…alright, enough introduction…let’s get to the meat…

The normal pattern of a webinar goes something like the following:

1. Email list a couple of days before to get them to signup for your webinar

2. Email them again on the day of the webinar

3. Email them 10 minutes before to tell them you are starting

btw, if you are not doing step 3, then you are also missing out on a large percentage who will actually attend the webinar just from that email.

4. Do the webinar and make sales

5. Email out the webinar a couple of times until sales die down.

It’s very effective, but there is a step 6 which I have never seen anyone else do.

But one of my clients did it this week and so far has almost doubled her sales.

Send Out Another Email!
Send Out Another Email!

Step 6. Email out to a salesletter a day or so after sending to the replay.

I’m not so sure why this is so effective, but my instinct tells me it is because:

– many people need to see something written down before they buy

– it is combining the listening and watching of a webinar with a third sense which makes
it very powerful

– a salesletter has a very different ‘voice’ from a webinar. Especially if someone else wrote it. Meaning that it will appeal to customers who wouldn’t buy from the webinar

– it is another reason to email. You are sending prospects to something else from what they have already seen. Therefore a second bite of the cherry.

So, if you are doing webinars, my advice to you is very simple:

– write a salesletter or have one written for the product which you are selling on the webinar

– email out that salesletter at least twice having already exhausted exposure to your webinar

– enjoy the extra cashoola and please do send me some 😉

Please DO let me know your results.

Please share any other tips in the comments below. Of if you have an idea why this would work so well.

Keeping it real in an unreal world,

Ben Shaffer

March is Here!
March is Here!


PS. Since writing my own salesletter brought in over $800k, I have been taking on copywriting clients at a pace of one a month.

My ideal client has a product of at least $47 and is in the internet marketing niche. You will also be looking to do sales in excess of $100k.

If this is you, please be in touch at:

and let’s talk.

Here is what February’s client said:

“Thanks Ben for all of the work that you have
done on my salesletter. I haven’t properly launched yet,
but already have made over $80k of sales to my own list
just by implementing the concepts you developed.

It was great how you understood the concept as I explained
it to you and was able to express that in the salesletter
so well.

If anyone else is thinking of using you as a copywriter,
tell them they are free to get in touch with me as I highly
recommend you.
Thank you so much!

Sara Young”

PPS. Please do share this article!

How to sell (almost anything) online…

If you are already trying to sell a product and want to sell more, or want to sell a product, then in the following short article, I want to set out three ways that you can do it.

If you are not using any of these three, then you are losing money, period.

It is not always obvious how to make use of them, but I have found that they can generally be worked in after brainstorming for a bit.

So, I’m going to keep it short and get straight into the meat:

1. I failed and now I succeed…

This is one of the most powerful ways to sell almost anything. Let’s look at it in a few different niches:

a. Weightloss – I tried every diet under the sun and nothing worked. I tried Super Diet X and lost 10kg. Now you try…
b. Make Money Online – I spent thousands of dollars being scammed. Then I did this and a miracle happened and now I spend my year on vacation. This is what to do…
c. Dating – I had never even kissed a girl and was desperate to do so. I read all of the books from the so called gurus and nothing worked. Then I did something by mistake and now I have girls hanging on to my every word

This can be used to sell any product where there is a problem and a solution. You can see how I stated the problem first and then the fact that it was solved. Hopefully the prospect is having a similar problem and wants the same outcome that you are writing about.

An additional reason why this is so powerful is because you are talking about yourself. I remember a number of years ago buying a stereo. The guy in the shop told me that this was the one that he had at home and he loved it. In my innocence, I thought that if the expert has it and loves it then it must be good.

A further step that you can add to this, is to also give the results of someone else. That shows that not only does it work for me but it also works for others. Makes it a lot stronger.

2. The mystery man…

Here’s quite a weird one and you need to be a bit careful how you use it. Never lie about it, but see if you can use the true story to insinuate this.

What this is about, is the fact that you were failing at something (making money, dating, dieting etc.) and tried everything. Then you met someone by coincidence and they gave you the solution to your problem.

This is similar to 1., except the reason behind the solution holds some mystery.

In the ‘making money’ niche, you often hear about Russian Programmers or an Ex-Facebook employee. That is what is behind this idea. The other thing that makes it powerful is that there is a great story to it.

Once again, don’t make something up that isn’t true…

3. One legged golfer…

This really is one of my favorite although is pretty hard to make up. This is where you show that whatever you are selling worked for a third party even though they were at a huge disadvantage. The thought process here, is that if it worked for someone in a more unfortunate situation than you are, then how much more so it should work for you.

I call this the ‘one legged golfer’, because the most famous example is one by John Carlton with the following headline:

“Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks and Slices And Can Slash Up To 10 Strokes From Your Game Almost Overnight!”

So, what you need to do is find someone who is in a disadvantaged position and show how it works for them. Some examples that I have seen recently in Internet Marketing are:

a. 15 year old boy make $18,153 in 2 weeks
b. 7 year old daughter made $187 by secretly copying what I was doing on the internet
c. Man in $100k debt clears off his debt and makes a small fortune

Hope that you have found this useful. Feel free to leave any comments, questions or views below.

Ben Shaffer