Whether you are selling your own products,
being an affiliate for someone else or
putting advertising on your websites, there
is one thing that will make you more
successful…
…and that is the secret of the ‘D’ word.
The D word of course is desire.
Whenever you are doing any marketing
online (or offline in fact), you must
make your potential customer have
desire for it.
This is the reason why ‘sex sells’ is
true.
And why products and brands spend so much
money on recruiting celebrities.
They create Desire.
Whenever you are selling something, you
have to make it exciting and ‘sexy’.
Whether this is soft drinks, ebooks or
even software for aircraft hangars, if
you want to sell more, then you must
create that desire.
If you are preselling as an affiliate
then try and build that desire up before
your prospect even lands on the salespage
or website that you are sending them to.
It will make it a FAR easier sale.
If you are using AdSense or other types
of advertising on your website, then
build up the desire of your visitor
making them want to click on an ad.
This can be hard as you don’t always
know what ads will appear on your site,
but make sure that YOUR content is
exciting and fresh and you will have
a far greater chance.
Obviously if you have a product based
site, then this will be far easier.
DESIRE can be a dangerous thing and
has been the falling point of many
kings and emperors throughout the
centuries.
However, if you use it in your marketing,
then you will make far more money.
Think about it!
Keeping it real in an unreal world,
Ben Shaffer
Hi Ben
I have got to say you are right when you say build desire, I had not really thought about it till you mentioned it from know on I will keep it in mind.
So true, Ben. Affiliate marketing is such a delicate beast, isn’t it? The key being not to appear desperate to make a sale while providing content that surfers can actually use. It’s a fine line and one that I feel a lot of affiliate marketers don’t quite get yet. I work on and struggle with this concept almost daily. Who wants to be a spammer or someone who is not giving back to the community? Creating desire while providing content will make you money.