Will probably regret at some point having this recorded for the annuls of history, but I am probably the worst Twitterer out there and am at pains to understand it.

Luckily Joel Comm isn’t and he agreed to do an interview with me about how to use it effectively for marketing and what mistakes not to make under any circumstances.

If you are working online, then you must listen to this. Nothing to sell, just solid content.

Download it from:

http://www.shmoozewithben.com/videos/joelandben.mp3

We also covered:

- who would win in a fist fight between him and Mark Ling
- how a fart machine and an iPod made Joel lots of money
- what happened to the beard and who the most important person in his life is (not me)

Once you have listened to the interview, to find out more about Twitter, go to:

http://www.twitterpower.com