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Why your optin rate sucks…(cos no-one really cares)
By · CommentsIt was a throwaway comment I saw on a forum which was hidden in amongst a load of other distraction.
Really made me think about my own marketing and how 99% of marketers get it totally wrong when it comes to squeeze pages.
Many a time when we are directed towards a squeezepage.
(A squeezepage if you didn’t know is a page which has an optin form on the page to try and get you to fill in your name and email address.)
However, what makes you fill in your details?
A promise of a report?
An opportunity to watch a further video?
Perhaps to be informed when something happens?
It is my hunch that people don’t fill in their details so much in order to receive access to further information.
Admit it, we are all subject to so much ‘information’ on the internet anyway, that do we need any more info to clog up our brains?
How high would your optin rate be, if your visitors trusted you when said that each person that signed up would receive $100 delivered to them by FedEx?
I have given an extreme, but think how you can change your own marketing so that if someone does sign up for your list then they will receive REAL value and something that they really do want.
If you have an idea of how you can change an optin page that offers a free report that no-one really wants to something better, please comment below.
Keeping it real in an unreal world,
Ben Shaffer
PS. If you don’t currently have a squeeze page on your own website, then why not?
Great post… and yes, ALL marketers should have a opt-in page… most importantly, one that gives them TRUE value in exchange for reading, watching, following, etc..
That credibility is what will “sell” them later, NOT what you gave them “now”.
Nick
I don’t have a squeeze page on my own site, but I don’t think I really need one. I am selling a service locally, rather than a product over the internet. Would a squeeze page serve a purpose in this case?
I like reports — I sign up for them, and I have people sign up for mine too… The key is to create some with info that people want and put them on squeeze pages where those people will find them.
And I definitely prefer reports to videos (and audios too)! Who wants to be held hostage to a video of undeterminable length that may or may not be more than just a sales pitch? Not me anyway.
Elisabeth
FINALLY! The voice of sanity appears…
What a PRIVILEGE to read that you prefer to READ rather than suffer through videos!!!
I’m so done with marketers ad nauseum insisting “we” love videos — even making courses nothing but. What a LIE and an effrontery to our intelligence.
A guru once admitted in a webinar that he preferred written form as well. (There are reasons MARKETERS prefer making video, but that’s a long story…)
Not only can we easily refer back but can SKIP the 99% yuk that not only is BORing, but truly STEALS our LIFEtime.
The WORST is when you’re whisked off to a (oh NO) video link and trapped with no buttons or time hell ends…
Thank you. Thank you. THANK YOU!
I have a free report on my site, but I’m confused.
What do you suggest we use instead?
JD
It’s getting to the point now that people cringe when they have to opt in (Except for newbies, who are none the wiser.) Everyone knows that they are going to be bombarded thereafter with ongoing useless emails trying to sell them more stuff. The ensuing emails rarely get opened, unless the headline is exceptional and creates either curiosity or really addresses an urgent need that the recipient has. I don’t open many incoming emails. I firstly check the sender’s name rather the headline. If it’s from someone I trust or admire, then I’ll open it. (I obvioult trust you Ben, because you have been very helpful in the past).
People become desensitised to quirky headlines. I have a 50-75% open rate to most of my emails because I don’t send my subscribers many sales pitches, but offer them genuine information pertaining to their original reason for opting in, usually something that will help them in their endeavours.
The problem is that many marketers make the mistake of seeing each subscriber as a statistic worth $1 rather than a real human being with feelings. We must treat them as friends and family, offering a helping hand, giving encouragement and establishing trust.
But to get them to opt in in the first place? Either they purchased something or they like what is being offered for free. We must continue to give value over and above what they initially opted in for and nurture relationships, not try to sell them every new thing that hits the market.
It seems like it is harder and harder to get someone to fill in anything now days and will get even harder over time.
People do not want to give out info at the risk of being added to a list.
Thanks Ben, It is very true and I do more searching on the net, e.g. warrior forum to check comments on internet marketing products being tried by others, google searching and other search engines, checking out some of ‘review’ sites, even though some are not genuinely independent.
This has helped save more mistakes. I check the name of the email sender and have a few I respect at the moment, including yours for providing good value. I may not have always done justice to some products due to inexperience, but with the advent of more video training and pdfs to help, as well as good software available now and coming soon…. it means we are getting a better chance to succeed. Thanks goodness.
If I opt-in and find it is not for me, then I unsubscribe later.
Indeed, squeeze pages are another important issue to worry about.
I am studying this subject during this period.
Interesting to bring it up, Ben!
I run a raffle on my squeeze page and my opt-in rate increased (that is normally…). Plus, I run some sort of an affiliate raffle: for every person they recommended, the subscribers get one more chance in the raffle. (My) conclusion: a squeeze page is, probably, the best converting tool. (one more thing: the raffle is open just for romanians…sorry).