I was just reading a new product brought
out by Peter Spaepen called Nanosense
when I came across something which I
hadn’t thought about and goes against
a lot of what I have done successfully
in the past.

However, the more that I thought about
it, the more that it resonated.

First, a quick explanation of how Adsense works
with keyword pricing. Advertisers pay
different amounts for different keyword
phrases. It depends on a number of factors,
but the main was is how much competition
there is amongst advertisers to rank for
that keyword phrase.

Therefore, what you want to do is to build
websites which target certain keyword phrases
which are higher paying.

Please note, that this is a general explanation,
and no-one really knows (apart from google)
exactly how Google itself works. However,
in my experience, there is an extremely
strong correlation in how much advertisers
are bidding for keywords and how much you
are ultimately paid as an Adsense publisher.

Anyhow, through no fault of your own, it is
often the case that the visitors you receive
to your website have arrived there using
search engine keywords that are lower in
value and therefore you are not paid as
much per click as if they had arrived looking
for content with higher valued keywords.

Stick with me here….

Generally, if your site is ranked for
a particular keyword, it is because the
content on your site is optimised for
that keyword.

Let me give you an example of two keyword
phrases which comes directly from the Google
Keyword Tool:

For the keyword “glow mineral makeup”,
advertisers are paying around 5 cents
per click. Whereas, for “glo mineral makeup”,
advertisers are paying $2.38 per click.

Although nothing is for sure when it comes
to Google and their algorithms, it is likely
that you would earn much more per click as
an AdSense publisher if your page was optimised
for the second keyword phrase rather than the
first.

However, it could be the case that there is
lower competition for the cheaper keyword
phrase and therefore you are able to get much
more traffic to a page optimised for that
keyword phrase.

What is clear from the above example, is that
1 click from the higher paying keyword phrase
would pay you more than 40 clicks from the lower
keyword phrase.

You can try messing about with the on page
optimisation for your page, however in my
experience you will probably end up reducing
the traffic and even then, not getting the
‘right’ traffic to your new page as it will
be harder to rank for that keyword phrase.

What Peter suggests therefore, is to remove
your Adsense from your page, but instead, the
call for action on that page to be to go to
a second page which is optimised for the more
expensive keyword phrase and therefore showing
the more expensive Adsense ads.

Your click through rate on the first page
showing the cheaper page will go down to zero as
there is no longer an ad there.

However, the likelihood is that many of your
visitors will go to the second page and therefore
click on your more expensive ad and ultimately
making you more money than before.

It is a bit like arbitrage, but done in a totally
whitehat way which I assume will NOT get your
account banned as you are offering the visitor
the experience which they are after.

Adsense has openly said that they don’t like
arbitrage (using low paying keywords to attract
visitors to a page which is then optimised for
higher paying keywords) and it is fairly easy
to understand why. Google relies on offering
their users a positive experience and arbitrage
can reduce that.

However, when you offer the initial page to a
user, they are receiving the information which
they are after, so it would seem that this is
not a problem.

Not only that, but you are encouraging the visitor
to stick on your page for longer than they normally
would which Google sees as a good thing.

What I have described above, is just one way
which you can restructure your website pages
in order to increase the revenue which you
will receive.

Credit goes to Peter for the initial idea, but
I hope that you also enjoyed my extension of his
idea.

If you are interested in reading more from
Peter, then please go to:

http://www.shmoozewithben.com/recommends/nano

While this technique was developed as a direct
result of his product, in short it is the method
which Peter describes at the following URL which
is the brilliance. You can download your free report
from:

http://www.shmoozewithben.com/recommends/nano

Keeping it real in an unreal world,

Ben Shaffer
Helpdesk: http://www.replytoben.com

PS. Please do leave a comment below to
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