Train Wreck at Ezine Articles

You have probably read recently about the
effect that the newest Google update has
had on a number of large sites. Most notably
those that publish large amounts of content.

I am in no doubt that some sites which should
not have been negatively targeted will be
caught up in that.

However, what is most interesting to me, is
how Ezine Articles is currently reacting
to it.

Ezine Articles is part of a large company
and overnight, they saw their traffic being
reduced by a large percentage.

This can be awful for any company, but if
you have a company which has 70 full time
staff and an office such as Ezine Articles,
then it can cause panic mode and if not
dealt with quickly can cause devastation.

I have been paying very close attention to
what they have been doing in order to see
what I should be doing with my own sites.

What is important to note, is that Ezine
Articles has huge amounts of data to sift
through and is therefore able to have a
better hold on real world SEO than me or
you or in fact almost anyone on the internet
bar the search engines.

In addition, any decisions which they make
will have a large effect on their business
so it is likely, that they won’t make any
decisions unless they are 99% sure that
they are the correct ones.

This is of-course weighed against the fact
that they MUST make decisions fast or their
whole business may find it difficult to
survive (remember the expenses as mentioned
above).

So, what I want to do, is to look at the
information that they have released and
see how their wealth of data and knowledge
can actually help us in order to increase
our search engine rankings.

(If you want to see the original blog post
by Ezine Articles which I am referring to,
then please go to:
http://blog.ezinearticles.com/2011/02/search-engine-algorithm-changes.html
Do come back though 🙂 )

1. Quite obviously, as they predict a reduction
of traffic of around 50% in the next month, it
seems that submitting an article on EZA (Ezine
Articles) is only half as effective as it was
before.

2. A reason why EZA was hit is because on each
article there was at least one external link.
Probably a sign that this is unnatural to
Google that each page on your site should
have an external link to a different site.

But perhaps more importantly, you should be
very careful where you are linking out to,
something which EZA up until now has controlled
pretty badly.

3. Try and use unique content as much as
possible. Also be wary when using article
writers that the information that they
are giving is not just regurgitation of
facts from other articles.

This is not only referring to spun articles
or plagiarized articles.

One solution is to make sure that the
articles that you have written are done by
genuine experts in that niche.

4. There seems to be a definite correlation
between article length and the credibility
given by Google. This could however be due
to the fact that the longer your article,
the longer on average that someone will stay
on your site.

5. On a personal level, I think that keyword
density nowadays is less important than ever
before and that the big G is probably not
even taking it into account.

Feel free to artificially inflate or deflate
it as it is probably ignored anyway.

Or ideally, artificially make it as natural
as possible (joke).

6. I find it quite difficult to understand
why they are viewing certain niches as
dangerous niches to go after in terms of
the credibility that Google gives to a site
that has them.

Surely if there are searches for a niche
then they want content which you are to provide.

My only thought on why this could be the
case, is if in certain niche like phone lookup
or acai berry you need to have a presence
already and that newer sites or articles are
looked upon negatively.

7. The most radical thing that Christopher
Knight the CEO of EZA said and I actually
had to read it twice to make sure that I
understood it is:

“My gut feeling is that those links [ie. the
links in the articles and resource box] have
carried  no real value in at least 2-3 years now.”

8. The main changes that have actually been
made so far have IMHO been extremely
UN-radical. Basically, that the title and
the link and the resource box should all be
relevant to the article itself.

So, there we have it…

Would not like to be in Chris Knight’s shoes
at the moment, but does appear to be that he
is taking action and trying to get back into
Google’s good books.

Would be interested in your thoughts on what
we can learn from the effect that the latest
Google update has had. And also (or especially)
if you agree with anything that I have said.

Please do comment below.

As always…

Keeping it real in an unreal world,

Ben Shaffer

PS. Something I noticed when looking at the
Alex ranking for EZA is that the top 4 countries
with lowest alexa rank are:

Philippines
Nigeria
India
Pakistan

Interesting, that at least 3 out of the 4 of these
are also amongst the top countries in the world
for outsourcing…perhaps tells you more about who
EZA’s audience really is.

PPS. Would also appreciate if you could hit the Facebook
Like button 🙂

57 thoughts on “Train Wreck at Ezine Articles”

  1. Hey Ben,

    So obviously, trying to rank an Ezine article in the search engines is not as effective before.

    Do you think it’s still valuable to use Ezine Articles for backlink purposes, rather than traffic?

      1. Bingo.
        EzineArticle clickthroughs have dropped dramatically across the board in recent years anyway, long before Google got its algorithms in a bunch.

        So if there are no click throughs and the CEO is publicly declaring that the backlinks are a waste of time – what the point of publishing to Ezinearticles at all?
        Publish the good stuff on your own domain.

        1. Josh you are correct. I came to this same conclusion about six months ago so set up my own website to post my articles – it’s been a huge success. I am far more motivated to write amazing articles for my own website than for Ezine Articles, and I get all of the benefit – not them.

      2. So, what would be the point of doing any article marketing on any type of directory like EZA?

        It seems to me that if your article is not original than you would have a problem. Also, brings problems to PLR articles. Even if they are changed by 50%.

        What do you think Ben?

  2. I’m far from an expert, but it strikes me that Google will be losing out if some of these big sites go under. The ‘content farms’ and sites like Ezine always have a large amount of adwords on them, so it isn’t rocket science to work out that if these sites lose 50% of their hits, that Google will lose 50% of their usual revenue from adwords?

    I haven’t seen anything on this as yet and would be interested in other’s opinions. Particularly if I have got hold of the wrong end of the stick……….

    Cheers
    M

    1. You know I hadn’t thought of that. That does seem to be a possibility though. I would like to see some factual data on that very thing.

      Ir also seems to me that video marketing would explode a bit as well. Think about it. YouTube, being the largest of this type of marketing, would expand. When doing YouTube videos you can market them through Google’s Adwords Campaigns. So it may not have as big as an effect as one might think.

      Would be some interesting data though? Don’t you think?

  3. Live by Google, Die by Google. The real issue here is not the changes Google made. The issue is that here we have a business whose lifeline depends on the decisions made by another company, that they have no control over. Any business that depends almost entirely on organic Google is a disaster waiting to happen. It’s not a matter of if, but when it will happen.

    1. Dave – you’re right on the money. To take that even further I beleieve that people relying on Ezine Articles are in the same boat. I personally got annoyed with EZA when they punished me for taking 3 attempts to tidy up an article – and locked me out. Ever since then I have written super fantastic quality content, but posted it on my own website instead of Ezine – and the results have been very impressive – just read the comments from my site readers.
      So the thing is, do it yourself if you want any control.

  4. From having done SEO since 1998, I have seen a steady decline in the trust of article directories. It seems like they are following the same death row like the directories have been going through in the past.

    So, in my opinion, Google is cracking down the same way they did with directories back in 2006 I believe it was. So now, even the leader is being knocked down shows me that article directories will be a road less traveled moving forward. I know lots of ppl will hate me for saying this (especially the ones that provide this service) but the truth is, Google dont want spam and many article directories deliver just spam article and not expert information like you mentioned.

    I believe social media will play a much bigger factor in the engines moving forward and the ones that can stay ahead of the loop will be the winners in the end. So many times have I gone through strategies that used to work and no longer do. I guess this news is a wake up call for those who still think article directories is important for SEO…IMHO, there are other more effective strategies than article directories that drives much more traffic and passes on link juice…

    Good luck you all!!
    Johan

  5. Hello Ben,

    I’ve been following this particular topic with a lot of interest.

    Here are my thoughts…

    First of all—-and I mentioned this as a comment to an InlineSEO blog post, which is still under moderation-—Google is supposed to rank PAGES, not websites. Ideally, this update should be affect sites on a page-by-page basis, not a site-wide basis.

    I mention this because, what if the best content(page) for a given keyword is on EZA? Should that high-quality article(page) suffer because EZA may have a lot of low-quality articles (pages)?

    You see, when people search, they usually don’t care what site the best answer is on. They just want to find the PAGE that has the best answer.

    So, yeah…this algorithm change, ideally, needs to be refined from a site-wide orientation to a page-by-page orientation.

    Anyway, I wanted to reply to some of your individual statements.

    You said that submitting to EZA is only half as effective as it was before. I tend to differ. I have one high-ranking article on EZA that ranks #1 to #3 for 2 related keywords, and it hasn’t been affected by this. (Granted, I did build some backlinks to that article.)

    And even if you don’t consider my article, I think that, if there’s only one page on the Internet that addresses a certain search phrase, and that article’s on EZA, it should still show up. That is, if EZA is the only place that the best result for a certain query is seen, it’ll still show up.

    Allegedly, Chris said this happened because on each article there was at least one external link.

    But why would that be? Isn’t it good to link out to other related sites (or, should I say, pages)?

    As for being very careful where you link out to, that’s true, and should probably be assessed with more scrutiny now.

    By the way, Alexa was misspelled in your post.

    I thought I’d add the links of related blog posts here:

    http://www.inlineseo.com/blog/2011/03/02/mass-hysteria-and-google-updates/

    http://www.mikeliebner.com/search-engines/google-algorithm/

    http://www.insidenichebot.com/ninja/the-google-shift/

    http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html

    http://www.potpiegirl.com/2011/03/my-theory-on-the-google-algo-change/

    As a final thought, I’ll leave with this: So, some major sites lost some rankings. But there are still 10 spots on the first page. Which sites took those spots? And, which sites weren’t affected by this?

  6. If I understand correctly, Ezine Articles will now make any link in a resource box as NO FOLLOW.

    Doesn’t this mean that submitting articles to Ezine Articles to build links and traffic is a thing of the past?

    Is there any reason to continue to submit articles, other than for the glorification of seeing your words online?

    1. Brennan,

      Part of a perfect SEO compilation should also have nofollow within the arsenal, so to answer this in short – “NO” – you should still keep submitting to EZA.

      Conversation, nofollow and dofollow are only three of the many Google attributes for good SEO. But then, if we were to believe everything that Google told us, many people would have stopped using the rel=”nofollow” 2 or 3 years ago.

  7. I am all for the link farm sites like ezine getting taken down a notch. That opens up the web to a more level playing field for new and smaller sites. If they hired 70 employees I would have to say they are stupid. I could automate that site in less than a week and have one employee. I am not a fan of google changes but I have found that if you build your loyal fan base they will return and you might not have a page one ranking but you will do well. by the way your article is ranked hot by alexa that is how I came here. Kudo’s to you

  8. Ben,

    From the outside looking in, it appears to me that Google is forcing the “EZA” business model backwards – which is highly profitable from adsense. Yet, they are not completely stitching them up by still giving them 50% chance to get it right.

    I think we will find over the next three to six months another shift from Google – giving them a chance to monitor the effect on article sites and lost revenue, along with the site links they want them to drop too.

    Hey, if they can delete thousands of “IM” adwords accounts and kick $millions from their own bank balance, I can’t see how dropping the ezine site business model will make that much of a difference to them, can you?

  9. Excellent article!

    Let’s face it. Anyone who searched EZA lately only got regurgitated (spun or paraphrased) content, the sole intent of which was to provide a back link, often to websites that had no redeeming qualities or original content of any worth.

    It was obvious that the weighting Google gave to such content was way out of line with reality and we are now seeing a long overdue correction.

    Bottom line? Pretty clear. Provide good, quality information and forget the auto-blogging, spinning and other dubious tactics.

    You’ll be able to sleep nights without worrying if you traffic has evaporated over night.

    Keep up the good work.

    1. Just because content isn’t original, or is regurgitated, doesn’t mean it isn’t helpful. Furthermore, being “regurgitated” doesn’t mean the searcher has already seen the info somewhere else.

      By the way how much original content does Google produce each year?

        1. I’m sorry, but I have to disagree. For one thing there is always new data and new articles being formed from old articles. Just to give you an example, look at this post on an iPhone Glucometer. Now, check out this article which is pretty much the same, but has a different outlook and some different information.

          So, you see with this example that some of the information is regurgitated, but it has new information. To me that doesn’t make an article original, it just adds new information.

  10. Re the top countries…
    Philippines
    Nigeria
    India
    Pakistan

    This is an interesting statistic you mention in regard to the highest performing countries.

    Personally I have no issue with content being written from these places as long as the articles are interesting and relevant and of good quality. The more countries around the world that use English to communicate the better it will be for English speakers in the new economy.

  11. Altogether if article marketing lose the baclinking juice that one once got from publishing articles at ezineArticles, it would be devestating to a whole lot of article marketers. As article marketers we can expect things like this. However we should expect things like this to happen from time to time as it makes perfect sence from a search engine’s point of view. But we don’t 🙂

  12. I have been using EZA quite a bit and always submit new content. When I was first working with them, I had a lot of rewrites because they were so picky with the rules. One of the things they changed was that our articles must be 400 words minimum instead of 250. Is this indicative of what Google prefers as well?

  13. Now this is an interesting article, one thing appears to me to be of interest is that the problem facing EZA is not only in the approval process but the existing content in the database.

    They must go through it and weed out the garbage, not only what goes in from this point forward but also to take a few lumps in order to get the website back on track. It seemed to me that they were making a serious mistake in judgment by focusing on grammar, as a method of quality control, simply because no one is perfect, even the most highly paid writers on the planet, are not perfect, so it seems as if they are making one mistake after another, the end result might not be what they want.

    As an author and writer, I have to now ask myself, is it worth the time and effort to even submit to EZA, when I can take content and either supply it to my own websites, or even provide it on a contract basis to other websites, in other words if EZA takes this too far, they could feel the sting of rejection in ways they never thought possible.

  14. I have and still get rankings from AZA and I also retrieve good information on their site. You may have to spend sometime finding the gems but they are there. Google can take a hike. people need to start using other search engines to rein in this out of control giant

  15. At the end of the day, what value is EZA really bringing to the table from a search engine perspective?

    From a user experience perspective?

    EZA makes finding or searching harder for the end user; do they not?

    Besides, Google ranks pages, NOT sites… So this algo change has hit many of their pages..

    If you ask me; it is simpler to what everyone makes this out to be. EZA’s domain authority has taken a HUGE HIT simply because the amount of outgoing links is comparable to their incoming links…

    Just an observation …

  16. Interesting article and as people have said it will be a topic to watch with interest over the coming months.

    Personally I find it difficult to understand how EZA could let things get so bad. After all, they used to supposedly pride themselves on taking an absolute age to confirm and add your article to their database due to making sure it was of quality. What happened there then!!!!!?????

    There is so much rubbish online nowadays that I am personally glad that this has happened as the whole internet seems to be filling up with garbage far too fast.

    The interesting fact going forward is this:

    Google insists that it exists to give people quality information on the topic they are searching for. Therefore high quality articles are what Big G wants.

    So…. high quality article sites ARE what Google wants to see long term so that means there is a gap in the market for a high quality article site with a twist – what that twist could be I am not sure just yet.

    I would love to find out which of the article sites DID NOT take a dive – if any?

    Anyone got any ideas on that?

    Jon

  17. quote

    “A reason why EZA was hit is because on each
    article there was at least one external link.
    Probably a sign that this is unnatural to
    Google that each page on your site should
    have an external link to a different site.”

    EZA is using ‘no-follow’ for external links. Will it play a role in the ‘big picture’ as well?

    Would be good to know,

    Thanks
    Martti

  18. I am interested to know if my feeling about writing content and articles in other languages – french or spanish or German – is correct.
    I see this content brings a steady traffic to my sites.

    1. I think your comment should give people new hope Dina. I’ve always knew that I have to make a huge effort somehow sometime to get article marketing into foreign languages. In the mean time I will definately change my article marketing efforts to lean heavily towards getting spinned content published at dofollow blogs – it’s not free but I have been paying for a few months and not posted any new content yet I get a lot of backlinks on different IP addresses. It’s just a real pity that I have to change the way my pupils do their marketing from now on.

      On the other hand it would be worth looking into places where you could do foreign article publications and free article submission sites for spinned article content.

  19. My 2 pence. Creating articles and posting to sites like EZA should continue if you want to tick boxes with Google.

    SEO cannot be defined in a specific task list of do this or dont do that and you’re top. You just need to try EVERYTHING and see if it works. We all know the rules, so dont break them and dont get all upset if you get penalised or even banned. A site can be set up in minutes these days so dont risk your important domains.

    My advice is ALWAYS keep your best content on YOUR site but make sure you have other articles linking back to it. After all, you may have all the best content in the world, but if you dont have external links (follow or do follow) the SE’s and therefore users wont know about.

    The proof of the effectiveness of this update is whether smaller sites with 50 or so pages with well written, orignal content start to outrank these large content sites like Ehow About.com and the article directories. Lets hope so!

  20. Interesting thought about keyword density, Ben. I had been thinking for a while that using those same keywords in strategic spots on your articles is really a waste of time, and it really does look unnatural. I have hired article writers before that would always bold these keywords everywhere they were mentioned, which was like 5 times. It always bugged me, as I think it’s better to use synonyms of your keywords more and write like a regular human would speak. Great article. I hope Ezine comes back from this, as Christopher Knight is a stand up guy with a great business model.

  21. Hi Ben!

    Thanks a lot for the article, it really helped me 🙂

    Usually i don´t submit my articles to EZA because when i did they were rejected cause i was using a .tk domain, so do you think if i´m using blogger they will be accepted?

    thanks a lot!

    Cheers

    Luis

  22. As the creator of the longest running content directory, I thought I’d weigh in on this. IdeaMarketers.com has not been adversely affected by the Google algorithm changes. Our traffic is slightly higher now. We do not employ the staff to manually review each article like Ezinearticles does. We do fight a constant battle with spammers and remove accounts daily that do not follow our terms/conditions.

    I’m guessing the reason we were not affected is that our set-your-own pricing model for home-page placement brings the cream of the crop to the top. Primarily our experts and people who are serious about building their businesses are in featured locations on our home page. Yes, there is junk in our database, but it’s harder to find.

    We are also known for letting people embed more links inside articles — way more than ezinearticles ever has. We even let people embed their youtube videos and audio streams. So I don’t see that outbound links are the problem, otherwise we would have been penalized.

    I also don’t agree with Chris about the links within articles and resource boxes being useless. Our regular contributors consistently report that they get more traffic from our site than any other content directory.

  23. Trying to rationalise this there is little information given by eZine for why this has happened – They need to find out why it happened and then communicate what they found to their article submission users.

    This Google change might just be a reaction to the free ride provided for the new content on this site i.e Publishers should consider eZine as a new web site they are developing and the first article is in essence a new page on their new site. I say this because eZine provides relatively low barriers to submitters and they are relatively free to make deposits and get link authority for making a content deposit.

    The theory of Google page rank authority is earned through independent recognition – It hardly independent authority if the content provider can simply publish off site to gain authority for their own site.

    Its a similar scenario as was with directories selling 500 links for $50 – It creates an expectation that authority can be bought for a price.

    If web sites build a business model around low barriers for users to in effect to be able to deposit content – It shouldn’t then expect Google to grant these contributions with rank authority.

    I still see eZine articles that have high page ranks because of independent back links from authority sites to their eZine article – and obviously they still rank in Google.

    The question really is can Ezine identify what type of pages / content makes up the 50% that they say has been lost – Is it new / existing articles with no external back links or is it more established articles with some / many links?

    If it’s the more established articles with many links then they might have a point worth listening to.

  24. I noticed that EZA has stopped accepting submissions from their WordPress Plugin. I can see why. They have constantly harped on creating unique content, and then they turn around and create a WordPress plugin that duplicates your blog post by syndicating it to EZA.Even worse, the plugin allowed you to publish old blog posts to EZA–another bad decision IMHO.

    I think another thing that helped get them bitten, was that they would not allow anchor text to be over 3 words. This really put a damper on those that used long-tailed keywords and enforcing this rule made their content look unnatural.

    In other thoughts,most content sites nowadays are little more that self-service linking platforms that are not truly creating editorial quality links.

    Google has probably tolerated these in the past due to the content, but since the content in some has become somewhat ragged then we should expect the dreaded Google Slap.

  25. The main reason for using article directory sites such as EZA, was for me to get link juice and click thru traffic from EZA, as well as pre-sell my value through the content as an example of great valuable content on my site. However, the other benefit was additional links back to my site from others who republished the article on their sites.

    What has changed is that the links from other’s sites don’t give any weight to SEO on Google, but it is still beneficial because I still get traffic from click thrus. Because of this sharing of content and gained traffic, I will still publish on EZA, until others decide that EZA isn’t a good place to take content from, which I believe is soon coming.

    I also don’t think the resource box links are the problem as Chris the CEO stated. I think their linking problem is related to bad links that lead to sites that no longer exist, and because they don’t allow links to be placed naturally within the content.

    1. Emily – You make a great point:
      “Links on the eZine site will still generate traffic.”

      Also identifying:
      Links for sites that have gone away – If controlled by the depositor – how / what can eZine do when links go bad?

      Makes Sense – Thanks!

  26. As an internet marketer I sure am interested to know how Google’s latest change affects all our marketing efforts. It sure is a bad sign that EZA is being hit so hard. I did get a notice that there were some changes to article submissions. I can’t remember if it was EZA or another article directory. They indicate that all article submissions are to be 400 words or higher. So take note and make your changes where you will. Quality content is always the best avenue.

  27. I think many are missing the point on what happened here. I don’t think Google punished EzineArticles.com due to outbound links or the fact that it is used by website publishers to increase the SEO value of their respective sites.

    The reason it was targeted is that much of the content on EzineArticles.com only exists to take up space on the web. It doesn’t have real value anymore.

    This is due to savvy marketers realizing that Google loved EzineArticles.com and any article written for long tailed, un-competitive keywords nearly instantly ranked page one. This made those individuals greedy and instead of coming up with new content for different articles, they essentially just regurgitated the same content over and over with different titles and rewriting them slightly to not be duplicates.

    In other words, there were 1000’s of articles on EzineArticles.com that were essentially the same content but targeting different keywords. This content only existed to take up space in the Google search rankings and did not exist to provide real value to the end user.

    EzineArticles.com ownership should have taken steps to stop this years ago. However, they were making good money from AdSense ads on those articles and didn’t really see any reason to stop it.

    With all this said, I don’t agree that EzineArticles.com was or is a content farm and should not have been impacted as seriously as it was. I mean if eHow is still ranking high something is wrong. I personally think EzineArticles.com will bounce back in a few months stronger than ever as it has learned a valuable lesson.

    From an independent website publisher’s standpoint, I still think article marketing will be effective. It just may not be able to provide the sheer volume of direct traffic that it once did. I do think there will still be an SEO benefit. I also do not think this was a message to website publishers that article marketing is black hat or anything like that.

    I think the real message boils down to the fact that Google does not want content created solely for for the purpose of taking up space online. It wants content that provides real value to readers.

    This should be the lesson here. Each time you add content to your website(s), make sure the content has value to your demographic. Don’t create content just to try and rank in Google. Really smart marketers will find a way to do both!

    1. EZA isn’t a content farm – it’s actually the largest MFA site on the net.

      Anyone who thinks otherwise is fooling themselves. That many links out before ever getting to the resource box is just treating authors as fools (even more foolish if you pay out $97 a month to be so badly treated).

      Article directories do not exist to bring content to the world – they exist to bring advertising revenue to the site owners. If you’ve got great content put it on your own sites, or Squidoo, or blogspot – anything that gives you something more than just a very dubious quality link back or, maybe, a few clickthroughs every hundred views.

  28. YES. Theres hope for newcomers. I have been googling words in my niche and most of the sites that ranked high this time around all have an alexa ranking in the millions. How can that be? google?

  29. Hey Ben,

    It’s good you’ve written a blog post about that topic.I did a post in my blog yesterday about it as well. My blog has been a winner in that Google update. I had been struggling to get my pages indexed but after the change most of the pages are now indexed.I’m having traffic from google searches now.
    My personnal point of view is personnal blogs could gain greatly if the content is original.

  30. I would like to address the comment that Google might lose 50% of revenues. That might be true only if people stopped searching the internet. People will still search and new sites with AdSense and AdWords will replace those that are lost. I wouldn’t worry about Google one bit. They will get their revenue.

  31. Just when I was about to start a new article campaign…. I thought that the links in the articles to my site was basically the whole value to me as when the articles are distributed my backlinks multiply. Now you’re saying that the links in the articles have no value?! Is there then ANY value to article marketing from the standpoint of SEO?

  32. Ezine is NOT using ‘nofollow’ links. Anyone who read the article (after Sunday) would see the strikethrough on that. Our company still receives strong Google SERP rankings for EZAs, ditto articlesbase & wordpress, but only time will tell. It’s really preposterous that one company could have so much power though. Where’s antitrust legislation when you need it?

  33. Well thats a good heads up. I mean yeah, there are many article submission websites. But this should only be used once your content has already been indexed on your site so Google recognises who the author is. eZine is just one such site, there are many more that can be used while they get their system back on board.

    Thanks Marnie, I will be checking out IdeaMarketers.com as well. In my home country, South Africa, simply regularly submitting content to your blog is normally enough to rank for most markets, its a relatively young internet market. Now when I start creating more internationally focused websites this might become a problem due to competition. Im sure the nofollow rule is not being used? well according to Matt Cutts it isnt.

    Even if ezinearticles cant be used for backlinks, it still provides traffic if your content is fresh and original. This traffic will most likely share the content too if its good enough. I think the latest moves by Google are good for those just getting into blogging, and will provide a way to learn the proper promotional methods in online marketing, like quality content as a primary priority.

    Peace from the South iMoneyMaker

  34. Google is first and foremost a search engine – and the way things stood, a poor one. If you did a search you came up with all the spun garbage. There are hundreds of site that are worthy of top rankings that get beat out by these garbage sites. Do people putting out garbage content deserve top rankings?

    Every course tells you to outsource, use plr, spin this, WTF.

    Personally I think the only people that made money from EzineArticles were the people selling courses telling you to put your articles on EzineArticles.

    And its not because Google is out to get marketers. Its because Googel is going to lose its shirt if they don’t change things. The real people out there are totally sick of the crap.

  35. being an expert and getting repeat visitors to quality content is the only way to build a real presence. Google is not rocket science, nor is any search engine. Just look after the reader, give them what they wanted.

  36. My company’s website, The Auto Channel, is suffering from the same Google problems set forth in the ezine open letter. And we, too, have a very long history of publishing unique, original content. We followed all the suggested guidelines about font sizes and repetition of keywords and subject, links with other sites to show what ‘an authority’ others consider us as, use of multi-media devices in stories, etc., etc. Now it appears that those items are either irrelevant or counter productive to getting a high rankng on a search result.

    But the strangest part of all this is the use of the description “Content Farm.” A content farm is what any content site should be: a site that creates and/or publishes real content. The more accurate description of the type of useless websites that clog up search engine results (and that should be targeted by Google) should be “Link Farm.”

  37. Yeah Ben what you say does make sense although there is something puzzling about the whole topic..?

    The way I learned article marketing is you always do your keyword research for the article… this is so that your article would be optimized for the search engines (this is SEO 101).

    Therefore at the very least, an article (same goes for your website or anything you want the search engine’s love for) should have the main keyword/s in the title, the body of the article and preferably, in the domain or sub/addon-domain (minimally…)

    I’ve only written a few articles on Ezine Articles but my very first article was approved, without needing any editing, because of using the basics.

    Also there’s something to be said about using “short cuts” in life (now I’m not talking about leveraging your time with better methods but more or less, cheat type systems…) Short cuts (of the nature I speak of) are short lived or have a limited life span!

    So would I use a short cut..? Depending on what it is, I might, but if I did, I would incorporate forward thinking as to prepare for the eventual demise of the “short cut.”

    The best advice I can give people is, always learn the basics in whatever you are doing. The basics is your foundation and when your foundation is solid, you don’t worry at all about little trembles and you even feel relatively secure during an earth quake because you know that you are standing on a strong foundation.

    The basics are not affected at all by the Google this or the Google that – besides, there’s always Facebook ;->

  38. This is like worrying about the barn door being left open after the fox has already had at the chicken coop, Einstein was right, for every action there is an equal and opposite reaction.

    Some are calling for a boycott of ezine articles, we dont need them because the benefits for writers are sad to begin with and even worse now, some writers are choosing to close down their accounts, without good writers ezine articles will be left with nothing but an ugly shell of a website.

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