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Watch this video and then let me know in the comments any takeaways you have:

I was just reading a new product brought
out by Peter Spaepen called Nanosense
when I came across something which I
hadn’t thought about and goes against
a lot of what I have done successfully
in the past.

However, the more that I thought about
it, the more that it resonated.

First, a quick explanation of how Adsense works
with keyword pricing. Advertisers pay
different amounts for different keyword
phrases. It depends on a number of factors,
but the main was is how much competition
there is amongst advertisers to rank for
that keyword phrase.

Therefore, what you want to do is to build
websites which target certain keyword phrases
which are higher paying.

Please note, that this is a general explanation,
and no-one really knows (apart from google)
exactly how Google itself works. However,
in my experience, there is an extremely
strong correlation in how much advertisers
are bidding for keywords and how much you
are ultimately paid as an Adsense publisher.

Anyhow, through no fault of your own, it is
often the case that the visitors you receive
to your website have arrived there using
search engine keywords that are lower in
value and therefore you are not paid as
much per click as if they had arrived looking
for content with higher valued keywords.

Stick with me here…. 🙂

Generally, if your site is ranked for
a particular keyword, it is because the
content on your site is optimised for
that keyword.

Let me give you an example of two keyword
phrases which comes directly from the Google
Keyword Tool:

For the keyword “glow mineral makeup”,
advertisers are paying around 5 cents
per click. Whereas, for “glo mineral makeup”,
advertisers are paying $2.38 per click.

Although nothing is for sure when it comes
to Google and their algorithms, it is likely
that you would earn much more per click as
an AdSense publisher if your page was optimised
for the second keyword phrase rather than the
first.

However, it could be the case that there is
lower competition for the cheaper keyword
phrase and therefore you are able to get much
more traffic to a page optimised for that
keyword phrase.

What is clear from the above example, is that
1 click from the higher paying keyword phrase
would pay you more than 40 clicks from the lower
keyword phrase.

You can try messing about with the on page
optimisation for your page, however in my
experience you will probably end up reducing
the traffic and even then, not getting the
‘right’ traffic to your new page as it will
be harder to rank for that keyword phrase.

What Peter suggests therefore, is to remove
your Adsense from your page, but instead, the
call for action on that page to be to go to
a second page which is optimised for the more
expensive keyword phrase and therefore showing
the more expensive Adsense ads.

Your click through rate on the first page
showing the cheaper page will go down to zero as
there is no longer an ad there.

However, the likelihood is that many of your
visitors will go to the second page and therefore
click on your more expensive ad and ultimately
making you more money than before.

It is a bit like arbitrage, but done in a totally
whitehat way which I assume will NOT get your
account banned as you are offering the visitor
the experience which they are after.

Adsense has openly said that they don’t like
arbitrage (using low paying keywords to attract
visitors to a page which is then optimised for
higher paying keywords) and it is fairly easy
to understand why. Google relies on offering
their users a positive experience and arbitrage
can reduce that.

However, when you offer the initial page to a
user, they are receiving the information which
they are after, so it would seem that this is
not a problem.

Not only that, but you are encouraging the visitor
to stick on your page for longer than they normally
would which Google sees as a good thing.

What I have described above, is just one way
which you can restructure your website pages
in order to increase the revenue which you
will receive.

Credit goes to Peter for the initial idea, but
I hope that you also enjoyed my extension of his
idea.

If you are interested in reading more from
Peter, then please go to:

http://www.shmoozewithben.com/recommends/nano

While this technique was developed as a direct
result of his product, in short it is the method
which Peter describes at the following URL which
is the brilliance. You can download your free report
from:

http://www.shmoozewithben.com/recommends/nano

Keeping it real in an unreal world,

Ben Shaffer
Helpdesk: http://www.replytoben.com

PS. Please do leave a comment below to
let me know your reactions and if you would
like to receive further posts like this.

Social Proof and Scarcity are two of the most powerful elements that can be used in marketing.

Especially on the internet, they can be used extremely effectively and you can even change from one to the other fairly quickly.

If you really want to know the meat about them then you should read almost anything by Robert Cialdini. However, my definitions in this context are: Continue reading Social Proof Vs. Scarcity

I had a fairly complex job that needed doing and for this particular product didn’t have a large budget to get it done as it was for a client from http://www.theproductmachine.com .

I happened to be reading a thread on the Warrior’s Forumand came across someone called Charles Jahren. The price was very reasonable and he promised a fast turnaround time so didn’t have a lot to lose.

The videos he created were extremely professional and he (almost) couldn’t do enough to make sure that I was happy. 48 hours from start to finish, I had the required end-product.

If you want videos for a squeeze page, salespage or for just about any other reason, then I strongly advise you to get in touch with him at http://www.SellMoreWithVideos.com

If you let him know that I sent you, that would be great, but more a case of I want him to be rewarded as he just did a great job for me.

The following was originally written as an email, but never sent out as I decided at the last minute to change my email totally. Usually, I do not do affiliate promos on this blog as I like to keep it unbiased. Ultimately, I decided to publish it on my blog as I felt that you would find it useful and it is very unpushy.

I was contacted a few weeks ago by someone called Joel who I had never heard of before. What was not unusual was receiving an e-mail asking me if I would promote his product. Unfortunately the majority of the time I have to say no because otherwise I would be sending out 10 to 20 e-mails a day and also because the quality is just not high enough. However, I realized that there was something different about Joel and his product which was worth me taking a look at.

Here is something that you should take note of if you ever want someone to promote your product: Continue reading 693*3=? (or not)