Unless you are checking your stats regularly then you probably won’t even notice that your income has dropped for a particular site.
Sometimes you will see that it has actually gone down to zero.
The first thing to do is to check your web statistics. You may have installed Google Analytics or another tracking program. If you haven’t then you may automatically have something like AWstats installed.
If your stats are more or less the same, then you need to investigate further why this may be.
Some reasons it may be are:
1. There is an error on one of your pages which is not causing the page to display correctly.
2. Your site has actually been hacked. Ouch.
3. AdSense is no longer displaying on your site. Find out why. Perhaps the site has been banned or perhaps there aren’t ads which are targeted towards the content.
4. You have been hit by Smart Pricing. Not a huge amount that you can do, but are some steps that you can take.
The point really, is to make sure that you do keep an eye on all of your statistics and notice if anything changes. And then adjust as necessary.
Why do I mention this?
I recently noticed that the income on one of my sites that was earning about $15 a day fell to about $5 a day. Consistently.
There were no errors.
And hadn’t been hacked.
What I did notice though, was that AdSense was not being shown on the home page but was on the other pages.
The home page was a list of links to other pages in the site.
What I did, was to add a block of text which was targeted towards a particular topic and within 24 hours, the AdSense is showing again and the income is back up again.
About 10 minutes work for $10 a day ain’t so bad π
Moral: Keeping an eye on your stats and if something changes for the better or for the worse, find out why. It’s not always due to the amount of traffic that is coming.

