I had a call from my Sister in Law this morning.
She was distraught because she had lost everything
from her harddrive.
I tried to do a few things remotely and then
suggested that she should bring it round to me.
She lives about half an hour drive away, so it’s
not exactly around the corner. But she said she
would.
Her husband brought it around and left it for
me to play with.
I disconnected and reconnected the second hard
drive and miraculously everything reappeared
again…
So, I called her up and told her that I had
good news and bad news.
The good news was that I had recovered her
data and all was good.
The bad news was that I had to replace her
harddrive widget extender and that it would
cost $200.
Without blinking, she said fine. $200 is a
lot of money, but she was just so glad to
have her data back.
I then told her that I had even better news
and that there was no such thing as a harddrive
widget extender and that it was free.
So, what’s the point of the story?
She was in a desperate situation and gladly
would have spent a lot of money to solve
the problem.
She was HAPPY to have to give me $200.
Markets like that are a perfect market and
are easy to sell to. They will literally
throw their money at you.
Someone will pay to lose weight or to get
rid of their acne if you can convince to
them that your solution will work.
People will NOT be so ready to pay so easily
to learn how to meditate or a language.
I’m not saying that they won’t spend money.
I’m just saying that it is harder.
If you are choosing a niche, try and hone
in on what someone would actually be desperate
to spend money for.
If you are already in a niche, try and find
an are in that niche which people are
desperate to spend money on.
You don’t have to follow my advice, but it
sure makes making money online much easier.
Have a great weekend!
Keeping it real in an unreal world,
Ben Shaffer
Helpdesk: http://www.replytoben.com
