If you are already trying to sell a product and want to sell more, or want to sell a product, then in the following short article, I want to set out three ways that you can do it.
If you are not using any of these three, then you are losing money, period.
It is not always obvious how to make use of them, but I have found that they can generally be worked in after brainstorming for a bit.
So, I’m going to keep it short and get straight into the meat:
1. I failed and now I succeed…
This is one of the most powerful ways to sell almost anything. Let’s look at it in a few different niches:
a. Weightloss – I tried every diet under the sun and nothing worked. I tried Super Diet X and lost 10kg. Now you try…
b. Make Money Online – I spent thousands of dollars being scammed. Then I did this and a miracle happened and now I spend my year on vacation. This is what to do…
c. Dating – I had never even kissed a girl and was desperate to do so. I read all of the books from the so called gurus and nothing worked. Then I did something by mistake and now I have girls hanging on to my every word
This can be used to sell any product where there is a problem and a solution. You can see how I stated the problem first and then the fact that it was solved. Hopefully the prospect is having a similar problem and wants the same outcome that you are writing about.
An additional reason why this is so powerful is because you are talking about yourself. I remember a number of years ago buying a stereo. The guy in the shop told me that this was the one that he had at home and he loved it. In my innocence, I thought that if the expert has it and loves it then it must be good.
A further step that you can add to this, is to also give the results of someone else. That shows that not only does it work for me but it also works for others. Makes it a lot stronger.
2. The mystery man…
Here’s quite a weird one and you need to be a bit careful how you use it. Never lie about it, but see if you can use the true story to insinuate this.
What this is about, is the fact that you were failing at something (making money, dating, dieting etc.) and tried everything. Then you met someone by coincidence and they gave you the solution to your problem.
This is similar to 1., except the reason behind the solution holds some mystery.
In the ‘making money’ niche, you often hear about Russian Programmers or an Ex-Facebook employee. That is what is behind this idea. The other thing that makes it powerful is that there is a great story to it.
Once again, don’t make something up that isn’t true…
3. One legged golfer…
This really is one of my favorite although is pretty hard to make up. This is where you show that whatever you are selling worked for a third party even though they were at a huge disadvantage. The thought process here, is that if it worked for someone in a more unfortunate situation than you are, then how much more so it should work for you.
I call this the ‘one legged golfer’, because the most famous example is one by John Carlton with the following headline:
“Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks and Slices And Can Slash Up To 10 Strokes From Your Game Almost Overnight!”
So, what you need to do is find someone who is in a disadvantaged position and show how it works for them. Some examples that I have seen recently in Internet Marketing are:
a. 15 year old boy make $18,153 in 2 weeks
b. 7 year old daughter made $187 by secretly copying what I was doing on the internet
c. Man in $100k debt clears off his debt and makes a small fortune
Hope that you have found this useful. Feel free to leave any comments, questions or views below.
Ben Shaffer