Here is a secret which I have never seen being discussed before.
And it does scare me to think of the hundreds of thousands if not millions of dollars of sales that haven’t been made because of this.
If you run webinars, then this trick could profit you so greatly, that if you do use it, I ask that you at least buy me some kind of present!
…alright, enough introduction…let’s get to the meat…
The normal pattern of a webinar goes something like the following:
1. Email list a couple of days before to get them to signup for your webinar
2. Email them again on the day of the webinar
3. Email them 10 minutes before to tell them you are starting
btw, if you are not doing step 3, then you are also missing out on a large percentage who will actually attend the webinar just from that email.
4. Do the webinar and make sales
5. Email out the webinar a couple of times until sales die down.
It’s very effective, but there is a step 6 which I have never seen anyone else do.
But one of my clients did it this week and so far has almost doubled her sales.
Step 6. Email out to a salesletter a day or so after sending to the replay.
I’m not so sure why this is so effective, but my instinct tells me it is because:
– many people need to see something written down before they buy
– it is combining the listening and watching of a webinar with a third sense which makes
it very powerful
– a salesletter has a very different ‘voice’ from a webinar. Especially if someone else wrote it. Meaning that it will appeal to customers who wouldn’t buy from the webinar
– it is another reason to email. You are sending prospects to something else from what they have already seen. Therefore a second bite of the cherry.
So, if you are doing webinars, my advice to you is very simple:
– write a salesletter or have one written for the product which you are selling on the webinar
– email out that salesletter at least twice having already exhausted exposure to your webinar
– enjoy the extra cashoola and please do send me some 😉
Please DO let me know your results.
Please share any other tips in the comments below. Of if you have an idea why this would work so well.
Keeping it real in an unreal world,
Ben Shaffer
PS. Since writing my own salesletter brought in over $800k, I have been taking on copywriting clients at a pace of one a month.
My ideal client has a product of at least $47 and is in the internet marketing niche. You will also be looking to do sales in excess of $100k.
If this is you, please be in touch at:
http://www.replytoben.com
and let’s talk.
Here is what February’s client said:
“Thanks Ben for all of the work that you have
done on my salesletter. I haven’t properly launched yet,
but already have made over $80k of sales to my own list
just by implementing the concepts you developed.
It was great how you understood the concept as I explained
it to you and was able to express that in the salesletter
so well.
If anyone else is thinking of using you as a copywriter,
tell them they are free to get in touch with me as I highly
recommend you.
Thank you so much!
Sara Young”
PPS. Please do share this article!