This is really what makes me more money
than almost anything else that I do.
That is to improve my funnel.
If you think about any sales process,
there are at minimum three parts:
1. Driving traffic
2. Converting the traffic into customers
3. Increasing the value of the sale
There are SO many things that you can
do to improve your funnel that it would
be impossible to list everything on one
blog post…or probably on the whole blog.
However, what I am asking of you is to
take ONE thing and implement it before
midnight tonight.
It’s almost impossible for it not to
make you money.
So, here is what you have to do:
1. Find one thing that is making you
money or close to making you money.
And then choose just ONE thing from
the list below:
2. Drive more traffic to your offer.
Some ways to do this may be:
a. Adwords
b. Facebook ads
c. Banner ads
d. Posting on your Facebook wall
e. Posting on Twitter
f. Build some incoming links
g. Post a Press Release
h. Create a WSO
i. Send out an email
j. Buy a solo ad
k. Post an article to article sites
l. Contact a JV partner to mail for you
3. Increase your conversion:
a. Split test a new headline
b. Put an email in your followup series
c. Put an optin form on your site
d. Create an exit popup for emails or a discount
e. Do some other split-testing
f. Change your offer
4. Increase the value of your sale:
a. Increase your price
b. Add an OTO
c. Add an exit popup with a discount
d. Add a followup to your customer list
e. Add a downsell
f. Add a downsell OTO
g. Put an offer for another product on your download page
h. Add some affiliate links into your product
These are just some ideas, but you may think
of something else.
So, here is your favor to me which ultimately
will help you make more money:
Try something above and post in the comments
below what you are going to do or what you
have done with any results.
I thought that I would write a post for you telling you some tips for publishing on Kindle. In my opinion, it is one of the easiest ways to make money at the moment.
Not overnight riches, but a steadily increasing ongoing income.
I currently have nearly 20 titles selling. All apart from 1 are non-fiction.
In no particular order, here are my top 10 tips:
1. See what is already selling. If you are going to write about dog training, then look at the dog training category (if it exists) and see what the top 5 books are. As a rough estimate, if a book is ranked under 50,000 then it is selling more than a copy a day.
2. I advise selling your book at $2.99 rather than $0.99. At this price you will be getting 70% royalties rather than 35% royalties. So, you will get approximately $2 a sale rather than 35c a sale. Or putting it another way, to make the same money at $0.99, you will need to sell about 6 times as many copies. Personally, I have not found that sales differ at all between the 0.99 and $2.99 pricepoints.
3. Make sure that your cover is high quality. You can get some really good covers done for $5 on fiverr.com . Make sure that the title of your book is clearly visible even at the smallest size. People scan, so you want to let them read your title when scanning.
4. Before people buy, over 80% will look inside your book at the sample which Amazon gives for free. Make sure that it is enticing, and if possible actually presells your book.
5. Make sure to tell your customers to leave a review and give a link to your Amazon page. If your book is not live yet, then create a redirect link which you can fill in later.
6. Put a link in your ebook to an optin page. When you release your next book, you will already have a list that knows you and are likely to buy your next one.
7. Try and release books on the same or a similar topic. This means that you can cross promote within your books and will make a massive difference on your bottom line.
8. Reviews make a massive difference. In any honest way possible, gets reviews for your book. Send your book as gift to people, send vouchers for the value of your book etc.
9. The best salesletter that you have is the description. Use it well and answer any questions that a potential customer may have so that they can make an easy purchase. At the low pricepoint, it is an impulse buy. They only need to click one button to purchase. Make it easy for them to click that button.
10. Carry on creating books. If the first isn’t successful then try in a different niche or from a different angle. At some point you will have a ‘success’. That makes it far easier to make the next success.
Would love to hear any tips that you have or if you disagree with anything I have said.
One of the biggest roadblocks that I
see to people making money is not:
– finding something that works
– creating a product to sell
– traffic
But it’s actually something much simpler.
It’s finding a webscript or software
to sell your product with.
There are some great solutions on the
marketplace, some more expensive than
others.
And ultimately, I would say that you
should be using some sort of script
to sell your product.
However, at the end of the day, it is
FAR more profitable to start selling
your product with an imperfect solution
than it is to wait until you have found
the perfect solution.
And not only that…
Once you have started bringing in some
money with the imperfect solution, you
can then invest some of that money in
purchasing the perfect solution.
When I first started becoming successful
online, I had a membership site called
Adsense Adwords which gave people the
expected value of AdSense keywords.
(It’s no longer active, so don’t sign up!)
It was pretty successful and members loved
the content and stayed members for months
and months.
One thing that would have made it far more
profitable though would have been had I
had an affiliate program.
I had members BEGGING me to let them promote
it as an affiliate.
I had other marketers also offering to promote
it as I had promoted their product successfully.
But I hadn’t found the perfect solution to
power the affiliate backend and couldn’t get
my head around exactly how it should work, so
never got round to having others promote it.
Most technical things are actually far simpler
than you may think and I want to just give you
an example of how you can set things
up so that you don’t have to worry about the
technical, but can get going pretty much
immediately with a very powerful funnel.
The most important thing that you can do is
to make sure that you draw a diagram of how
you want something to work.
Once you have that diagram in place, then you
can set out how you want it to work.
Let me show you an example:
Example:
Click This Image To Open It In A New Window
What this example shows is giving someone two
pricepoints on the front end.
Depending on which option they choose will
depend on what page they will land on after
they purchase through Paypal.
In addition, there is an exit popup from the
initial salespage where they will be offered
a free gift. If they sign up, then they will
be taken to a thank you page where they are
told to confirm their email address. When
they confirm that email address, they are
taken to a One Time Only Offer.
Coming back to the customer who did puchase:
They are shown a One Time Only Offer. If they
purchase, they are taken to a certain optin
page. If they don’t then they are taken to another
optin page.
At this point, we now have 4 different optin
pages:
1. The cheap option
2. The more expensive option
3. The cheap option + OTO
4. The more expensive option + OTO
In Aweber or any other autoresponder, we have
created four different lists. Depending on
which list they opt into will depend on the
ultimate download page which they’ll go to.
Alternatively, if you are not interested in
segmenting your customers, then you can just
put them all on one list and specify within
the form what the post signup page will be.
A couple of notes:
1. Obviously, this is not the most elegant
solution and does involve creating at least
13 pages. However many of them are almost
duplicate
2. There is no download protection on any
of the pages meaning that someone can theoretically
find the page in the search engines. From
my experience, although it is important, people
do get too caught up on security and if people
really do want to share your product then they
will do anyway. It is far more important to
concentrate on the GOOD customers who will
purchase your product.
In conclusion:
I am not saying that the above solution is
the best solution.
What I am saying though is that it is a far
better solution than not selling a product
at all because you can’t decide what platform
to use to sell your product which causes
procrastination.
The additional advantage of the above solution
is that it is extremely easy to do both with
Clickbank and Paydotcom meaning that you can
also have affiliates promoting your product
without having to get your hands dirty with
an affiliate script.
Don’t forget, the easiest way to create a funnel
is to draw a diagram
Please feel free to post below any questions
or tips that you may have.
